Brandware’s Naughty and Nice Lists
Santa isn’t the only one who gets to come up with a list of who’s been naughty or nice. Here are a few campaigns and initiatives that caught our eye this year – some left us with a warm glow, some made...
View ArticleSuper Bowl XLVIII MVPs – Malcolm Smith, the Legion of Boom and the Hashtag
The Seattle Seahawks and their die-hard fans, the 12th Man, are celebrating a lopsided victory today. (Shout out to Russell Wilson, who led my Wisconsin Badgers to a 2011 Big Ten championship!) While...
View ArticleSaving Green in April (Hey, Earth Day Bandwagon, Pull Over!)
It’s April, and that can only mean two things: taxes and Earth Day. Companies will be hopping on the proverbial “going green” bandwagon this month in the hopes of cashing in on America’s obsession with...
View ArticleThree Must-Dos for Agency and Corporate PR Leaders
Last month I attended and tweeted (#CAPRSA) from the Public Relations Society of America (PRSA) Counselor’s Academy annual conference in Key West, FL. Yes, there was sun, socializing and some fine...
View ArticleHow to Become an Overnight Media Sensation in the Social Age
When the post-Internet age began, so did the predictions of digital enthusiasts about how individuals would have an equal voice on the world wide web. But it was not until the age of social media, or...
View ArticleHow to Decipher the ABCs of Content
Branded Content. You know you’re a legit content play when you have your own Cannes Lions category. And, you know “it’s complicated” when not even juries of that category quite agree on one...
View ArticleFive Ways Consumers Behave Like Hummingbirds
Spring is here – at least for those of us in Atlanta, Georgia, and the Southeast – and all those blooms and pollen got me thinking about hummingbirds. When Google announced its Hummingbird addition to...
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